Two Roads to Baja

Freelance client work for Radical Media / SPEED Channel

After Effects Animation/Logo Design
30 Second Promo - tracking down the full show package. Only have the 30 second TV teaser right now
Did some freelance work at radical media for a television documentary called “Two Roads to Baja”. It was about the Baja 1000 in Mexico. They didn’t want the typical affair between racing and design where people marriage rock and roll dirt and grit design with footage and instead wanted a clean “over the border” look while still retaining a professional and readable interface. We designed legible lower-thirds with quick animations to retain the ‘racing’ feel. I designed a custom logo using a mixture of multiple typefaces to give them a bold, gritty yet simple title design to promote the feel of the Baja 1000 race itself. The logo was used for the title sequence and the packaging for the DVD. Below are some example sketches made for some other directions I tried out.